Nigerian Fashion Brands and the World of Influencer Marketing
Dating back to the modern era of the 1930s when gladiators in Ancient Rome endorsed products; influencer marketing has a long history of being one of the most effective marketing techniques. Even with this old history, the word “influencer” did not find its way into the modern lexicon until the past decade. And was only […]
Ezinne Akudo Launches Luxurious Home Essentials Brand, NKASSI. See The Exclusive Photos!
You may know her as the former Miss Nigeria (2013) or as Creative Director of the renowned Miss Nigeria Organisation. But what you may not know is that; Ezinne Akudo is an experienced interior stylist and the founder of the home essentials brand NKASSI. The creative entrepreneur is cooking up a storm in ensuring that […]
Enioluwa Adeoluwa, Korty and Other Nigerian Beauty Influencers to be part of Fenty Africa Launch.
Filmmaker Eniola Stella-Maris Olanrewaju popularly called Korty and TikTok influencer-cum-on air personality Enioluwa Adeoluwa, also known as lipgloss boy have been chosen as Fenty Face influencers for Fenty Africa. This followed Fenty’s announcement about establishing in Africa from May 27. Announced by the singer-cum-entrepreneur via her twitter page, the brand is said to finally begin […]
Leaders and Manufacturing Professionals Converge in Lagos as the 2022 Equipment and Manufacturing West Africa (EMWA) Expo Kicks Off Today!
Minister of Industry, Trade, and Investment, Minister of Power among other leaders and dignitaries expected to attend the opening ceremony in Lagos. From today the 26th to the 28th of April 2022, more than 2,500 manufacturing professionals, business leaders, and over 100 exhibiting brands will gather at the Landmark Event Centre in Lagos to showcase […]
5 Simple Steps to Increase Profit In your Lifestyle Business
One of the reasons why people start a lifestyle business is to create more sources of income for themselves. This means it is not treated as a full-time business but as a means of adding more income. Even with this, there are other methods you can implement to increase the profit from your lifestyle business. […]
Impacts of Community Marketing on a Clothing Brand
In 1982, fashion brand, Benetton created a marketing campaign that was handled by photographer and art director, Oliviero Toscani. Titled the “United Colours of Benetton”, this campaign used thought-evoking imagery to generate conversations around topics like sexuality, inequality, politics, race, social rights, and war. Just like you imagine, the results of this campaign were more […]
The Impact of Collaboration in the Nigerian Fashion Industry
“Paid partnership with Hanifa”. “This video is sponsored by Kai Collective”. “The Black Magic Fashion Editorial for Spec Fashion, photographed by Ivy”. The above statements are examples of captions, tags, and YouTube content that are common in today’s fashion industry. The age of sharing has seen fashion brands both luxury, urban, and even streetwear collaborate […]
Nigerians on Forbes: Calendly CEO Tope Awotona, Aliko Dangote, Mike Adenuga and Others Make Forbes Billionaires List 2022.
The Forbes Global billionaires list for 2022 has been released and we’re excited about the Nigerians on Forbes billionaires list. Released very recently, the list had a record 329 people drop-off, making it ‘a worst year’ for billionaire drop-off since 2009. However, collectively, the billionaires this year had increased their wealth, despite various global challenges; including […]
Elon Musk joins Twitter as a Director on its board
Twitter welcomed Elon Musk, richest in the world with an estimated net worth of $270bn, to its board . South-African born Elon Reeve Musk is an entrepreneur, founder, CEO, and Chief Engineer at SpaceX; early-stage investor, CEO, and Product Architect of Tesla, Inc.; founder of The Boring Company; and co-founder of Neuralink and OpenAI. The […]
COC Beauty School Launches Personalised Beauty App for Skincare, Makeup, Fragrance & More
Nigeria’s Beauty industry first – digital tool enabling Beauty entrepreneurs and formulators to deliver tailored, personalised advice backed by scientific and digital innovations. COC Beauty School, a globally recognized beauty and lifestyle training school has unveiled its mobile app; a revolutionary beauty industry digital tool that will allow alumni of the school and other beauty […]