The Cultural Disruption of NikeSKIMS: A New Era for Women’s Activewear

NikeSKIMS

In a move set to shake up the fitness and fashion industries, Nike and SKIMS have joined forces to create NikeSKIMS, a new brand that seamlessly blends performance-driven athletic wear with a bold, style-forward approach to inclusivity and self-expression. This unprecedented collaboration between two global powerhouses is more than just a partnership; it’s a cultural […]

HISTORY MADE! Nigeria’s Women’s U-19 Team Make Cricket World Cup Debut!

Cricket Worldcup

History has been made as the Nigerian women’s U-19 cricket team, the Junior Yellow Greens, step onto the international stage at the ICC U-19 Women’s T20 World Cup in Malaysia. This marks Nigeria’s second qualification for a Cricket World Cup, following the trailblazing achievement of the male U-19 team, who competed in the 2020 edition […]

Paris 2024 Revisited: How High Fashion and Top Designers Shaped the Olympics.

Paris 2024

The Paris 2024 Olympics, the world’s most prestigious sporting event, has always been a showcase for athleticism, competition, and international unity. However, in recent years, it has also become a platform for high fashion. Olympic fashion history has long been in existence, with labels such as Issey Miyake, Ralph Lauren and Dior previously stepping forward […]

Onyinyechi Mark Breaks Another World Record at Paralympics

Onyinyechi Mark

Nigeria celebrated its first gold medal at the Paralympics, thanks to an astonishing display of strength by Onyinyechi Mark. In three remarkable lifts, she broke her own record and surpassed the previous record set by fellow Nigerian, Lucy Ejike. Onyinyechi’s first lift of 140kg placed her in gold medal contention. Her second attempt of 145kg […]

Inkblot Productions Unveils Trailer for “When Love Strikes” Nigeria’s First Football-Themed Movie | Premieres in Cinemas September 13.

When Love Strikes

Social media is abuzz with anticipation following the release of the captivating trailer for Inkblot Production’s highly anticipated film “When Love Strikes.”  The movie, set to debut in cinemas on September 13th, is already being hailed by film critics as an inspiring and hard-hitting story, marking Nigeria’s first foray into the world of football-themed cinema. […]

Beauty and the Olympics: Inside Beauty Brands Olympics Marketing Playbook.

Beauty brands

Just as fashion brands aim for their Olympic moment, beauty brands are seizing opportunities to market around the Olympics through strategic partnerships with top athletes and social media campaigns. Fashion and Beauty Brands at the Olympics This year, the Olympics has seen a surge in fashion brand advertising, with LVMH as a premium partner and […]

Paris 2024: Nigerian Athletes to Watch Out for!

Nigerian athletes

A strong team of Nigerian athletes head to Paris with high hopes after a disappointing showing in Tokyo. At the 2020 Summer Olympics in Tokyo, which took place in 2021 due to COVID-19, Nigeria won just two medals, a silver won by Blessing Oborodudu in wrestling and a bronze won by Ese Brume in the […]

Prince Harry Honoured with Pat Tillman Award at 2024 ESPYS

2024 ESPYS

Prince Harry received the Pat Tillman Award for Service at the 2024 ESPYS event in Los Angeles on Thursday, despite a backlash from the mother of Pat Tillman, the football player who left his NFL career to serve in the military after 9/11. The award recognised the 10th anniversary of the Invictus Games, which Prince […]