Will Beyoncé’s Line Become The Most Successful Adidas Partnership?

Beyoncé and Adidas Partner on Ivy Park

Beyoncé made headlines last week with her latest multi-layered partnership with one of the world’s biggest sportswear company, Adidas as a creative partner. Set to relaunch her athleisure clothing label, Ivy Park, the pop star also intends to develop creative footwear and apparel for the global public to not only motivate change but to also […]

Why 7:21 is a Special Number for Pusha T and New Bride, Virginia Williams

July 21st 2018 was a glamorous day and one to always remember for rapper and music executive  Terrence LeVarr Thornton (Pusha T) and long time sweetheart, Virginia Williams. Pusha T’s brother, Gene “No Malice” Thornton officiated the intimate wedding, but how significant is the number 7/21 to the couple? In a comment made to Brides, Williams said “For whatever […]

LIFESTYLE | Has Your Smartphone Taken Over Your Life?

Ever lost your phone briefly and felt your heart jump out of your chest? Long before now, landlines and payphones were all we had and we survived just fine. Enabling technology for mobile phones was first developed in the 1940s but it was not until the mid 1980s that they became widely available in the western world and for […]

15 Quotes by Kanye West That Will Inspire & Challenge You

Although he’s been very low-key lately, it is an open secret that Kanye West has never been one to shy away from saying what he thinks and just doing “Kanye” things. From self love to innovation, career and general living, we bring you 15 of the most inspiring quotes from Yeezy himself. Thanks to fan […]

Kim Kardashian & Kanye West May Have Disrupted Fashion With Yeezy Season 6

In 2014, Kanye West said in an interview with GQ that in order to win at life, you need a lot of Kim K skills, and over the years, we are seeing that to be true. Imagine the combination of Kanye West‘s genius and Kim Kardashian West’s communication skills combined, what do you get? Innovative ideas and […]

10 Year Old Artist Worked On The New Collection of Kim & Kanye’s Kids Supply

North West rocking custom Yeezys from the new collection. Photo: Splash News Earlier in May, Kanye West and Kim Kardashian unveiled their collaborative fashion line for children, Kids Supply. The 1st drop from their line was so trendy, with little outfits for children that made us wonder why they didn’t make adult sized versions. Monday night, Kim Kardashian […]