How Companies Can Leverage Marketing for Team and Client Engagement.
Every year brings fresh opportunities for businesses to boost team morale and enhance client relationships with strategic marketing. Periods of goodwill, nostalgia, or shared cultural moments create ideal conditions for fostering engagement that strengthens brand presence, builds loyalty, and promotes a positive workplace culture. Companies can create lasting impressions by implementing thoughtful marketing strategies while […]
Beauty and the Olympics: Inside Beauty Brands Olympics Marketing Playbook.
Just as fashion brands aim for their Olympic moment, beauty brands are seizing opportunities to market around the Olympics through strategic partnerships with top athletes and social media campaigns. Fashion and Beauty Brands at the Olympics This year, the Olympics has seen a surge in fashion brand advertising, with LVMH as a premium partner and […]
Off with a Bang: Highlights from the First 48 Hours of Cannes Lions 2024
The 2024 Cannes Lions International Festival of Creativity kicked off in the usual fashion—with a bang—on Monday, June 17, as industry leaders, innovators, and changemakers converged in France to celebrate the best in advertising, design, and beyond. Cannes Lions 2024 – Day One From keynote speeches to award wins, the first 48 hours of the […]
5 Things Today’s Fashion Marketing Professionals Need to Know.
In today’s dynamic world of fashion, marketing professionals play a pivotal role in shaping brand identities, engaging audiences, and driving sales. With the industry undergoing rapid transformation driven by technological advancements, shifting consumer behaviours, and changing market dynamics, fashion marketers need to stay ahead of the curve. Here’s a comprehensive guide on what today’s fashion […]
Cannes Lions: ‘It Takes A Village’ Collective Will Correct the Underrepresentation of Black Women in the Marketing and Advertising Industry – Chloe Davies.
Day 2 at the Palais in Cannes unfolded with an array of historic moments captured at the esteemed Cannes International Festival of Creativity. Amidst the vibrant atmosphere of creativity at the event, an engaging conversation unfolds between Glazia Editor-in-Chief, Omawumi Ogbe, and Chloe Davies, the visionary Founder of “It Takes a Village.” This captivating dialogue […]
Decreased Buying Power: How to Convince Shoppers Your Brand is Worth the Money
Across the globe, inflation is dealing with economies of countries, at a record-high figure. In the United States, data from the U.S Department of Labour says, the Consumer Price Index, a key inflation metric, increased by 8.3% in April from a year ago. The figure is the largest jump since the summer of 1982. With […]
Incorporating Data and Analytics Into Your Marketing Plan.
In 1995, a UK-based grocery chain, Tesco launched a new rewards scheme called Tesco Clubcard. The idea was simple; for each successful transaction, the customer will present their Clubcard and earn points. In exchange for these points, Tesco collected sales records plus the customer’s name and postcode. During that period, there was little or no […]
Impacts of Community Marketing on a Clothing Brand
In 1982, fashion brand, Benetton created a marketing campaign that was handled by photographer and art director, Oliviero Toscani. Titled the “United Colours of Benetton”, this campaign used thought-evoking imagery to generate conversations around topics like sexuality, inequality, politics, race, social rights, and war. Just like you imagine, the results of this campaign were more […]
5 Essential Marketing Strategies Every Fashion Business Owner Needs.
Starting a fashion business and making an entry into the fashion market is a great first step for every fashion business owner. In this case, you’ve successfully moved from the ideation stage into the execution stage. However, to fulfill your business goals that may include; growth, profits, scalability, a loyal community and a unique brand […]