Just as fashion brands aim for their Olympic moment, beauty brands are seizing opportunities to…
Tag: marketing
Off with a Bang: Highlights from the First 48 Hours of Cannes Lions 2024
The 2024 Cannes Lions International Festival of Creativity kicked off in the usual fashion—with a…
5 Things Today’s Fashion Marketing Professionals Need to Know.
In today’s dynamic world of fashion, marketing professionals play a pivotal role in shaping brand…
Cannes Lions: ‘It Takes A Village’ Collective Will Correct the Underrepresentation of Black Women in the Marketing and Advertising Industry – Chloe Davies.
Day 2 at the Palais in Cannes unfolded with an array of historic moments captured…
Decreased Buying Power: How to Convince Shoppers Your Brand is Worth the Money
Across the globe, inflation is dealing with economies of countries, at a record-high figure. In…
Incorporating Data and Analytics Into Your Marketing Plan.
In 1995, a UK-based grocery chain, Tesco launched a new rewards scheme called Tesco Clubcard.…
Impacts of Community Marketing on a Clothing Brand
In 1982, fashion brand, Benetton created a marketing campaign that was handled by photographer and…
5 Essential Marketing Strategies Every Fashion Business Owner Needs.
Starting a fashion business and making an entry into the fashion market is a great…