In today’s dynamic world of fashion, marketing professionals play a pivotal role in shaping brand…
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Cannes Lions: ‘It Takes A Village’ Collective Will Correct the Underrepresentation of Black Women in the Marketing and Advertising Industry – Chloe Davies.
Day 2 at the Palais in Cannes unfolded with an array of historic moments captured…
Incorporating Data and Analytics Into Your Marketing Plan.
In 1995, a UK-based grocery chain, Tesco launched a new rewards scheme called Tesco Clubcard.…
How Influencer Marketing Has Helped Nigerian Fashion Brands
From YouTube, Instagram, Twitter, and even TikTok; influencers are always marketing product offerings of Nigerian…
Nigerian Fashion Brands and the World of Influencer Marketing
Dating back to the modern era of the 1930s when gladiators in Ancient Rome endorsed…
Impacts of Community Marketing on a Clothing Brand
In 1982, fashion brand, Benetton created a marketing campaign that was handled by photographer and…
5 Essential Marketing Strategies Every Fashion Business Owner Needs.
Starting a fashion business and making an entry into the fashion market is a great…
LIONS Creators Debuts at Cannes Lions 2024!
The Cannes Lions International Festival of Creativity unveils LIONS Creators; a groundbreaking initiative set to…
LIONS Launches Inaugural Creative MBA (cMBA) Program to Transform Creative Education Globally.
LIONS introduces its inaugural global Creative MBA (LIONS cMBA), a worldwide initiative crafted to democratize…
Glazia Women’s History Month Spotlight; Tobi Olanihun.
In a world where the spotlight often shines on the achievements of men, it’s refreshing…