Sustainability Meets Style: 5 Nigerian Fashion Brands Setting the Pace for 2025.

Nigerian Fashion Brands

The Lagos Fashion Week held in October as usual lived up to its role as the convergence of African fashion brands. This year’s edition created a stage for sustainability that has echoed in the Nigerian fashion industry over the years. Brands presented designs with environmental protection and longevity at the centre of their crafts. Brands […]

The Business of Fashion: How Emerging Nigerian Designers Are Making Their Mark

Nigerian Designers

In recent years, the global fashion landscape has witnessed a significant shift, with emerging markets like Nigeria gaining recognition for their vibrant and innovative designers. These creatives are pushing boundaries, showcasing a unique blend of tradition and modernity that resonates both locally and internationally. The Nigerian fashion industry, once overshadowed by Western fashion capitals, is […]

Erykah Badu is the 2024 CFDA Fashion Icon of the Year; There’s More!

Erykah Badu

The 2024 CFDA Fashion Awards, held at the iconic American Museum of Natural History, honoured the indelible impact of artistic visionaries across fashion and culture. Hosted by the celebrated Cynthia Erivo, the event crowned Erykah Badu as Fashion Icon of the Year, recognising her singular influence on both music and style. Erykah Badu: Neo-Soul Legend […]

Beyond Threads: The Power of Community in Nigerian Fashion

It’s 2024, you notice your friend sporting a jersey from a streetwear label, and you ask where it’s from. As they reveal the brand, you acquire the jersey, thus perpetuating the cycle. This scenario summarizes the essence of community within the Nigerian fashion sector. For certain brands, these communities stem from product excellence, while for […]

Esan Jennifer: Redefining Women’s Corporate Fashion in Nigeria with Anike Ologe

Anike Ologe

Anike Ologe Jennifer Esan’s entrepreneurial spirit emerged during her upbringing, leading her to venture into diverse business opportunities such as jewelry-making and running a cake business. However, it was her transition into the fashion industry that truly stood out. After a moment of inspiration and a name provided by her father, she fearlessly established her […]

10 Creatives to Watch in the Global Fashion Industry.

global fashion industry

In the dynamic and ever-evolving realm of fashion, a vibrant tapestry of visionaries and trendsetters emerges, shaping the global fashion industry ‘s landscape and pushing the boundaries of style. From fashion capitals like Paris, New York, and London to emerging scenes in Shanghai, Lagos, and Melbourne, these creatives represent a global perspective on the ever-evolving […]

Dexy Creation Stuns Fashion’s Finest Africa Runway With Orente SS23 Collection

Dexy Creation

Adaeze Onu and Ibukun Oluleye are driving Dexy Creation to new heights. The brand is an extension of their core values which centre around sustainable ready-to-wear fashion that is creatively crafted by using up-cycled textile waste in a circular production process. Dexy Creation also has women empowerment at the forefront of its brand identity and […]

The New Rules of Ready-to-Wear Fashion

Ready-to-wear fashion

“After nearly two years of disruption, the global fashion industry is once again finding its feet. Companies are adapting to new consumer priorities, and digital is providing a nexus for growth. With the majority of companies struggling to turn a profit, growth will be a key priority in the year ahead”. – Excerpt from Mckinsey […]

Nigerian Fashion Brands and the World of Influencer Marketing 

Influencer Marketing

Dating back to the modern era of the 1930s when gladiators in Ancient Rome endorsed products; influencer marketing has a long history of being one of the most effective marketing techniques. Even with this old history, the word “influencer” did not find its way into the modern lexicon until the past decade. And was only […]