Effie LIONS Foundation: Reshaping The Future of Marketing
A new era in marketing is here. The Effie LIONS Foundation, a global nonprofit organization dedicated to building a more inclusive, creative, and effective marketing industry, has officially launched, and it’s making waves from day one. Born from the powerful merger between Effie and LIONS earlier this year, the Foundation is on a mission to […]
Children’s Day: What Adults Can Learn About Resilience, Empathy, and Imagination From Children
In a world brimming with responsibilities, routines, and reality checks, Children’s Day 2025 offers more than a moment to celebrate the little ones, it gives adults a rare opportunity to pause, reflect, and relearn some of life’s most profound lessons from the purest teachers of all: children. This adorable little humans don’t just bring joy […]
LIONS Unveils 2025 State of Creativity Report
LIONS released its State of Creativity report for 2025, the fifth annual edition, which revealed that creative confidence is waning. Surveying over 1,000 marketers and creatives worldwide between November 2024 and January 2025, the report shows that only 13% of companies consider themselves creative risk-friendly, painting a sobering picture of a global industry grappling with […]
Side Hustles vs. Passion Projects: Which One is Right for You?
There’s no denying that many people are looking for ways to pursue their interests while also making extra income. This has led to the rise of side hustles and passion projects; two terms that are often used interchangeably but have distinct differences. Understanding these differences can help you determine which one aligns best with your […]
Cannes Lions Unveils 2025 See It Be It Cohort: Nigeria’s Aidovhioghie Anani, Joins 19 other Creatives in Prestigious Programme.
Cannes Lions, the global festival celebrating creative excellence in advertising and marketing, has unveiled the highly anticipated list of the 2025 See It Be It cohort, a programme dedicated to advancing the careers of women and non-binary talent in the global creative industry. Among the 20 selected creatives from 14 markets worldwide is Aidovhioghie Anani, […]
Design Week Lagos 2024: Celebrating the Future of African Creativity, From Craft to Cutting-Edge.
Design Week Lagos (DWL) 2024, a leading platform for design and innovation in Africa, brought together industry leaders, creative minds, and aspiring designers to explore the theme: “The Role of Design in Economic Evolution.” Celebrating African Innovation and Global Collaboration. Held at the Livespot Entertarium in Lagos, DWL celebrates how African design transforms economies and […]
London International Awards: Creative LIAisons 2024 Las Vegas to Showcase Global Creative Talent and Industry Leaders
This year, 126 rising talents from 29 countries will converge for the London International Awards Creative LIAisons Onsite Program, held from September 30th to October 4th, 2024, at Encore @ Wynn Las Vegas. Fully funded by LIA, the program coincides with the LIA judging sessions. As a gesture of appreciation to the industry, LIA covers […]
The Importance of Regular Breaks for Sustaining Productivity
The environment we live in today is one that has become fast-paced, the pressure to maintain high levels of productivity often leads to long hours and continuous work without breaks. However, research consistently shows that regular breaks are essential for sustaining productivity and overall well-being. An article by Wellbeing Thesis showsthat micro-breaks, lunchtime breaks and […]
Cannes Lions 2024 Spotlight: Insights on Creative Effectiveness in Advertising from Harjot Singh
“We need a clearer, more focused, more accountable understanding of what Creative Effectiveness means,” remarked Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup, during the LIONS In The Making podcast. As the President of the 2024 Creative Effectiveness Lions Jury, Singh brings a wealth of insight into what constitutes impactful creative work in today’s […]
Suzanne Powers to Lead Inaugural Creative Strategy Jury at 2024 London International Awards
The London International Awards (LIA) announces Suzanne Powers, Founder of Powers Creativity, as the 2024 Creative Strategy and Transformative Business Impact Jury President. Joining her on-site in Las Vegas for LIA judging are ten industry luminaries from around the globe. This marks the inaugural year of the Creative Strategy competition. Creative strategy is essential for […]