LIONS introduces its inaugural global Creative MBA (LIONS cMBA), a worldwide initiative crafted to democratize access to top-tier education and fast-track the careers of aspiring individuals.

Drawing from over 70 years of award-winning Lion work and led by industry legends, the cMBA promises to redefine learning and empower talents globally.

LIONS has announced the launch of its first LIONS Creative MBA (LIONS cMBA). The new digital programme has been designed to educate creatives and marketers and help them understand what it takes to deliver a Lion-winning standard of creative marketing that drives impact. The LIONS cMBA will welcome its inaugural cohort this May, and all successful graduates will receive official certification from the globally recognised LIONS brand.

Simon Cook, CEO of LIONS, said:

“The LIONS cMBA was developed to address a growing global need to demonstrate the power of creativity as a driver of business and societal impact. An opportunity to democratise much-needed access to world-class learning, LIONS is uniquely placed to provide our global audience with a definitive learning programme informed by over 70 years worth of Lion-winning work and insight.”

Jenni Middleton, Editor-in-Chief, LIONS, said,

 “We’ve been supporting creatives to develop their talents, expertise and confidence through our Academies at Cannes Lions for decades. The LIONS cMBA translates the magic of these in-person Academies to an online format, convening the world’s greatest creative and marketing industry legends to share their expertise with a global creative audience.”

Gaelle Comte, SVP LIONS Intelligence, said: 

“The programme will include complimentary access to the LIONS Intelligence Platform, The Work, and feature live sessions with award-winning industry experts. Each cohort will also have the unique opportunity to judge Lion-winning and shortlisted work as part of a simulated Cannes Lions judging experience. The programme will feature exclusive content from LIONS, including curated talks from the Cannes Lions stage, and Lion-winning work that demonstrates the techniques that shape powerful and impactful ideas.”

The LIONS cMBA not only provides participants with a supportive environment but also encourages them to craft their most significant brief yet – the ME Brief. This personalized exercise assists individuals in defining their career objectives and strategizing on leveraging creativity to drive business success. Upon completion of the program, graduates will attain official LIONS accreditation, validating their learning from industry experts and their ability to apply these insights effectively.

Developed in collaboration with industry professionals and the Berghs School of Communication, the curriculum of the LIONS cMBA reflects decades of expertise in branded communications and creative education. Berghs, an esteemed international institution located in Stockholm, Sweden, boasts 80 years of experience in course creation, writing, and teaching within the creative domain.

The inaugural cohort is scheduled to commence from May 20th to July 26th, 2024. For more details on the LIONS cMBA and pre-registration, click HERE.

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