3 Expert Ways to Succeed as an Emerging Talent in the Fashion Industry.

fashion industry

Recently, Kai Collective, a London-based contemporary fashion and lifestyle brand catering to women with accessible clothing, initiated its private sale, followed by a public sale the next day. Throughout the past year, the brand has strategically cultivated anticipation for such events in collaboration with its marketing partner. Owned by Nigerian designer Fisayo Longe, the London-based […]

7 Emerging African Fashion Brands To Look Out for in 2024.

African Fashion Brands

African Fashion Brands – The fashion space in Africa was quite an interesting and eventful one in 2023, from new additions and programs at the Lagos Fashion Week to independent fashion shows springing up to further celebrate the intersection of fashion and culture. Even with this, the new year holds more promise for the fashion […]

2024 Outlook for the Nigerian Fashion Industry: Trends, Challenges, and Opportunities.

Nigerian Fashion Industry

The Nigerian fashion industry stands at a pivotal moment in 2024, poised for growth, innovation, and global recognition. With its rich cultural heritage, vibrant creativity, and increasing investment in infrastructure, technology, and talent, Nigeria’s fashion scene continues to captivate both local and international audiences. As we delve into the outlook for the Nigerian fashion industry […]

Nigerian Fashion Brands are Shaking Off Plastic Packaging and Embracing Sustainability

Nigerian Fashion Brands

In 2022, the Business of Fashion unveiled the second edition of its BOF Sustainability Index, which featured an expanded scope. This updated index monitored sustainability initiatives within the largest publicly traded companies in the fashion industry, encompassing the luxury, sportswear, and high-street sectors. The index evaluated these companies’ advancement towards their ambitious 2030 objectives across […]

Dexy Creation Stuns Fashion’s Finest Africa Runway With Orente SS23 Collection

Dexy Creation

Adaeze Onu and Ibukun Oluleye are driving Dexy Creation to new heights. The brand is an extension of their core values which centre around sustainable ready-to-wear fashion that is creatively crafted by using up-cycled textile waste in a circular production process. Dexy Creation also has women empowerment at the forefront of its brand identity and […]

10 Emerging Nigerian Fashion Brands to Look Out For in 2023.

Nigerian fashion brands

Last year, 2022  marked a very busy and eventful year for fashion in Nigeria, especially for Nigerian fashion brands. From the Lagos Fashion Week that hosted over 3500 attendees (doubled that of 2021 at 1800 attendees), to the obvious reimagination of streetwear culture, notably efforts of Ashluxe, new kid WWYD and the rise of stand-alone […]

Pharrell Williams Becomes Louis Vuitton’s New Menswear Creative Director.

pharrell williams

Luxury fashion brand, Louis Vuitton has named American musician and entrepreneur, Pharrell Williams as the new creative director of its men’s division.  The appointment is effective immediately! Pharell Williams will reveal his first collection for the brand in June during Mens Fashion Week in Paris. This announcement marks the first major decision by Pietro Beccari […]

The Digital Technologies Redesigning Physical Fashion Retail.

fashion retail

“In-store, customers who engage with technology spend up to four times longer shopping than those who do not, and also mobile apps provide a frictionless shopping journey”.  The above are excerpts from the recent report from BOF and Mckinsey & Company discussing technologies in physical retail. Before the Covid-19 pandemic, physical fashion retail was relatively […]