From YouTube, Instagram, Twitter, and even TikTok; influencers are always marketing product offerings of Nigerian…
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Nigerian Fashion Brands and the World of Influencer Marketing
Dating back to the modern era of the 1930s when gladiators in Ancient Rome endorsed…
Incorporating Data and Analytics Into Your Marketing Plan.
In 1995, a UK-based grocery chain, Tesco launched a new rewards scheme called Tesco Clubcard.…
5 Essential Marketing Strategies Every Fashion Business Owner Needs.
Starting a fashion business and making an entry into the fashion market is a great…
2024 Outlook for the Nigerian Fashion Industry: Trends, Challenges, and Opportunities.
The Nigerian fashion industry stands at a pivotal moment in 2024, poised for growth, innovation,…
Entrepreneur on a Budget? 5 Profitable Businesses to start with 50k
Starting a business can be a daunting task, especially when funds are limited. However, there…
The Impact of Collaboration in the Nigerian Fashion Industry
“Paid partnership with Hanifa”. “This video is sponsored by Kai Collective”. “The Black Magic Fashion…
Cannes Lions 2024 Jury Presidents Announced – Lydia Winters, Anselmo Ramos, Wendy Chan, Madeline Nelson and More!
Cannes Lions 2024 – The Cannes Lions International Festival of Creativity has unveiled the lineup…
Big Brother Naija All-Stars Show: Meet The Housemates.
On Sunday, the BBNaija All-Stars show began with a bang as former housemates from different…
From Naija to Mzansi, 15 Stars Who Nailed The Barbie Style! FT Beauty Tukura, Idia Aisien, Faith Nketsi, Shai Lethabo, and More!
Barbie premiered in Nigeria on Thursday, July 20, 2023, after an insane marketing campaign that…