January 2025 Fashion Trends: What’s In and What’s Out
It’s the beginning of the year, and like many others, you may have started planning how you want to dress in 2025, new staples to get, how to revamp your wardrobe, and other fashion decisions. We are here to help you with these decisions, with the fashion trends expected to surface in January and maybe […]
Talent in Focus ~ Fashion Designer, Mai Atafo
Being at the very last month of the year, it’s just the right time to present the last Talent in Focus for the year 2022. He is none other than Mai Atafo, a leading man in the Nigerian fashion scene. Mai Atafo …With more understanding of your brand’s business and market, you now know exactly […]
Impacts of Community Marketing on a Clothing Brand
In 1982, fashion brand, Benetton created a marketing campaign that was handled by photographer and art director, Oliviero Toscani. Titled the “United Colours of Benetton”, this campaign used thought-evoking imagery to generate conversations around topics like sexuality, inequality, politics, race, social rights, and war. Just like you imagine, the results of this campaign were more […]
Nigerian Fashion Brand David Wej Opens Store at the Heart of London.
Nigerian fashion and lifestyle brand, David Wej has opened a UK store, situated at the heart of London – In Great Portland street, just off Europe’s busiest shopping, Oxford Street! David Wej was founded by Adedayo David Eweje who created the brand after his university degree and a stint with telecom giants Econet and Globacom. […]