The Business World Marks a Day for Clients Celebration
Every year on March 19, businesses globally come together to celebrate International Clients Day, a special occasion dedicated to recognising and appreciating customers. While companies often focus on branding, marketing, and sales, this day serves as a reminder of the importance of clients, the very foundation of any successful business. Introduced as a way to […]
Side Hustles to Start in 2025: Turning Your Passion into Profit
As we continue to advance in 2025, the work landscape continues to evolve, and many individuals are exploring side hustles to supplement their income, pursue their passions, or even lay the groundwork for a full-time business. The beauty of a side hustle is that it allows you to monetise your skills and interests while maintaining the security […]
Real Estate Trends to Look Out for in 2025
The real estate industry is undergoing significant transformation, driven by advancements in technology, changing consumer preferences, and global economic shifts. As we step into 2025, these developments are shaping how properties are built, marketed, and utilized. Whether you’re an investor, homeowner, or industry professional, keeping an eye on these trends can help you stay ahead […]
Skill Up in 2025: The Best Courses and Certifications to Take
Continuous learning is no longer an option, either you are looking to make a career change or improve on your current level, considering the right skills is very important. The rapid advancements in technology, shifting workplace dynamics, and growing demand for specialized skills have made upskilling a cornerstone of personal and professional growth. As 2025 […]
How Companies Can Leverage Marketing for Team and Client Engagement.
Every year brings fresh opportunities for businesses to boost team morale and enhance client relationships with strategic marketing. Periods of goodwill, nostalgia, or shared cultural moments create ideal conditions for fostering engagement that strengthens brand presence, builds loyalty, and promotes a positive workplace culture. Companies can create lasting impressions by implementing thoughtful marketing strategies while […]
Zecathon 4.0: Zenith Bank and Beyond Limits Partner to Boost Nigerian Startups with ₦77.5M
Zenith Bank has officially launched the fourth edition of its annual startup competition, Zecathon 4.0, with an impressive ₦77.5 million in cash prizes available. Designed to accelerate the growth of innovative Nigerian startups, the competition will award cash prizes and offer an incubation program to finalists from diverse sectors, including FMCG, insurance, education, retail and […]
3 Questions Every Nigerian Entrepreneur Should Be Asking!
Except you’ve been living under a rock, you are probably aware of the wave of protests that swept through Kenya and made its way to Nigeria. Scratch that, you don’t need to live under a rock not to be aware of the protests in Africa. I currently live in a country where a good number […]
4 Ways to Turn Data into Meaningful Customer Connections
Understanding Customer Connections – Recently, Meta released its AI – Meta AI, a decision that has generated quite the buzz from its widespread audience, which further drives the conversation around the impact of artificial intelligence. Quoting the words of Marc Bain, Artificial Intelligence could be the most powerful business tool in decades, but without the […]
7 Emerging African Fashion Brands To Look Out for in 2024.
African Fashion Brands – The fashion space in Africa was quite an interesting and eventful one in 2023, from new additions and programs at the Lagos Fashion Week to independent fashion shows springing up to further celebrate the intersection of fashion and culture. Even with this, the new year holds more promise for the fashion […]
Female Entrepreneurship in Nigeria: Delving into Business Opportunities and Recognizing Women Trailblazers.
A 2021 survey published on Wathi reveals that the entrepreneurial landscape in Nigeria showcases a noteworthy shift. While most businesses are helmed by men, constituting 57% of respondents, women contribute significantly, comprising 43% of entrepreneurs. In today’s entrepreneurial realm, women no longer occupy the sidelines. Instead, they ascend to prominent roles, reshaping and redefining the […]