In a strategic move that marks a significant milestone in the business world, Samuel Obafemi’s Business Study Group (BSG) and Sam Obafemi Behavioral Change Academy (SOBCA) have merged to establish Cerca Africa. This powerful union brings together two renowned organizations, combining their expertise and capabilities to form a cohesive entity dedicated to serving the public with exceptional business solutions.
Cerca Africa, the culmination of the fusion between SOBCA and BSG, embodies the shared vision of the two companies to make a profound impact on individuals and businesses. By synergizing their strengths and resources, this merger aims to deliver comprehensive and innovative business solutions in strategy, processes, change management, marketing and sales outcomes, behavioral change, and coaching.
During the announcement, Sam Obafemi, the visionary force behind Cerca Africa, expressed the company’s unwavering commitment to its clients, stating, “Cerca Africa is here to make a difference in your life. We derive our name from our purpose—to be close to you, listen attentively, and provide unwavering support as you overcome the challenges of daily business and life. Our mission is to simplify your life by offering cutting-edge solutions in strategy, processes, change management, marketing and sales outcomes, behavioral change, and coaching.”
Cerca Africa, pronounced “SehKah,” represents a new era of collaboration and innovation in the business landscape. Led by Sam Obafemi, known as “The Octopus” for his problem-solving prowess, Cerca Africa boasts a team of experts dedicated to delivering exceptional services tailored to meet the diverse needs of clients. Sam Obafemi brings with him a wealth of experience as a computer scientist turned behavioral change therapist and business community strategist. His extensive qualifications include certifications in life coaching, positive psychiatry, anger management therapy, NLP, and emotional intelligence.
Sam Obafemi – Expertise and academic portfolio
As the President of Sam Obafemi Behavioral Change Academy (@sobcaonline) and Chief Executive of Business Study Group, Sam Obafemi has demonstrated his expertise in driving personal and professional transformation. With an impressive academic background, including an MBA from the University of Business Innovation and Sustainability (UBIS), Geneva, an MSc in Management from College De Paris, Paris, and currently pursuing a Doctor of Business Administration (DBA) with UBIS, his insights and knowledge will play a pivotal role in Cerca Africa’s success.
Cerca Africa places great emphasis on the principles of community, tribe, and membership, recognizing their potential to generate wealth for individuals. The company’s overarching objective is to serve as a trusted partner to individuals and businesses, equipping them with the necessary tools, guidance, and support to thrive in an ever-evolving business landscape.