The Rise of Tech-Influencers in Nigeria: What It Means for Brand Strategy
Over the past few years, Nigeria has witnessed a new kind of influencer emerge, not your typical fashionista or lifestyle guru, but tech-savvy creators demystifying gadgets, apps, and startup innovations. Welcome to the era of the tech influencer. From YouTubers like Fisayo Fosudo and Valor Reviews to TikTok creators breaking down fintech apps or showing […]
Building a Brand Beyond the Product: The Key to Long-Term Success.
Just the idea of having a great product is no longer enough to guarantee success in today’s market. Several factors now serve as key players in the new market, with Hubspot citing Artificial Intelligence as one of these factors. Whether you’re in the market to sell a product or service, you need much more than […]
Want to Make Money Online? Here are 3 Key Online Branding Principles You Must Know.
Before you can make money online, it is imperative some basic branding principles. In the 1950s, the concept of modern branding was introduced, marking a transformative period in manufacturing and consumer culture. An example of branding in that age was the popular McDonald’s postcard advertisement. Fast forward to the 2000s to today, branding has evolved […]
Networking: The Backbone of Personal Branding.
Times are changing with a lot of progress made. While some signs of progression require that blueprints are used to navigate them, others require an instantaneous method. One of such cases is branding, or more specifically, personal branding. In the past, branding has been associated with big organizations and companies. Marketing, public relations, and advertising […]
5 Simple Steps to Increase Profit In your Lifestyle Business
One of the reasons why people start a lifestyle business is to create more sources of income for themselves. This means it is not treated as a full-time business but as a means of adding more income. Even with this, there are other methods you can implement to increase the profit from your lifestyle business. […]
The Rise of Music PR and Its Influence on Upcoming Artists.
The impact of Music PR can not be overemphasized. The music arm of the Nigerian Entertainment Industry was set to generate $86 million (3.09 billion) in 2021, making it the largest in Africa. According to the report by the International Trade Administration (ITA), digital music consumption contributed a major portion of this revenue. However, it […]
Branding: 3 Things to Consider Before Choosing a Business Name
While there are many factors to consider when starting and running a business, one of the most important things is branding. What is Branding? Branding is a set of unique attributes which set a business apart from its competitors. These attributes include business name, logo, slogan, and many more. As several considerations are put in […]
Never to be Caught Unfresh: Building a Deliberate Personal Brand
“A personal brand is a widely-recognized and largely-uniform perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large” – personalbrand.com. Have you ever read someone’s write-up and decided you can tell who they are? What mood are they in? The predominant […]
REVIEW: GOLDEA BY BVLGARI
You know how you purchase something new and can't wait to use it? In this situation, the opposite was the case. Last week, I walked into a mall with a friend and there was this buzz close to the entrance of the mall. It was a Bvlgari promotion! (That promotion worked by the way, kudos […]