In 2022, Fenty Beauty by Rihanna and Boots toured the nation to find the next Fenty faces of the United Kingdom. Now, the seven winners (who are all real Fenty customers!) are finally making their debut as the new faces of Fenty Beauty

faces of Fenty beauty
New Faces of Fenty Beauty

A statement by Fenty Beauty reads; “Last year, we decided to bypass booking models the traditional way + instead partnered with Boots UK to find a select group of Fenty Faces to feature in our upcoming Boots UK campaign. We went through thousands of entries to find these 7 winners who truly reflect the Fenty brand ethos inside and out. Say hello to the new additions to our Fenty Fam: Sahara, Kez, Christian, Priscilla, Nicky, Dénola, and Maxine!”

This is particularly exciting to us because out of the seven new mentioned, two of them, Dénola and Priscilla are of Nigerian descent! We love it when Nigerians win on a global stage. That being said….

Meet the new faces of Fenty Beauty.

Dénola Grey (Hackney, London) – Actor, Fashion Consultant
faces of Fenty beauty
Dénola Grey – Pro Filt’r Soft Matte Shade 390

“As an unconventional Nigerian man, seeing Fenty Beauty’s dedication towards inclusivity has been inspiring and has encouraged me to be more fearless, expressive and experimental with make-up.” 

Priscilla Oluwasola (Manchester) – Social Media Executive
faces of Fenty beauty
Priscilla Oluwasola – Pro Filt’r Soft Matte Shade 445

“Growing up it was very disheartening going into stores, unable to find my shade. Fenty Beauty is the first brand where I could find my foundation shade without having to mix products together.”

Sahara Malcom-Smith (Bedford) – Graphic Designer
faces of Fenty beauty
Sahara Malcom-Smith – Pro Filt’r Soft Matte Shade 240

“As a black woman, a brand like Fenty Beauty means a whole lot to me. It’s so important and exciting to get to see people like me being celebrated. We are beautiful people. Fenty Beauty is one of the few brands that authentically and genuinely says that and means it.”

Kez Sangha (Coventry) – Sales Associate and Graduate
faces of Fenty beauty
Kez Sangha – Pro Filt’r Soft Matte Shade 240

“I still remember the feeling I had when I first saw the Fenty Beauty campaign. I saw people that looked like me and my friends. We finally didn’t have to struggle to find shades that suited our skin tones. I remember how happy that made me feel.” 

Christian McNally (Belfast, Northern Ireland) – Fashion Graduate
faces of Fenty beauty
Christian McNally – Pro Filt’r Soft Matte Shade 175

“Fenty Beauty is a brand I adore for its value, self-expression and inclusivity. I love that it promotes make-up to have fun and enhance your inner beauty without trying to hide yourself.”

Nicky Lanceley (Molesey) – Junior Doctor
faces of Fenty beauty
Nicky Lanceley – Pro Filt’r Soft Matte Shade 310

“Fenty Beauty to me symbolises accessibility, aspiration and a freedom to create.” 

Maxine Tai (Liverpool) – Sales associate
faces of Fenty beauty
Maxine Tai – Eaze Drop Blurring Skin Tint Shade 11

“I love how the brand just doesn’t make you settle for a fairer or a darker shade, it provides more. It literally wants you to be happy in your own skin tone and establish your own beauty, and not alter the colour of your skin.”

No Comments Yet

Comments are closed