The Cultural Disruption of NikeSKIMS: A New Era for Women’s Activewear
In a move set to shake up the fitness and fashion industries, Nike and SKIMS have joined forces to create NikeSKIMS, a new brand that seamlessly blends performance-driven athletic wear with a bold, style-forward approach to inclusivity and self-expression. This unprecedented collaboration between two global powerhouses is more than just a partnership; it’s a cultural […]
Cannes Lions 2024 Spotlight: Insights on Creative Effectiveness in Advertising from Harjot Singh
“We need a clearer, more focused, more accountable understanding of what Creative Effectiveness means,” remarked Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup, during the LIONS In The Making podcast. As the President of the 2024 Creative Effectiveness Lions Jury, Singh brings a wealth of insight into what constitutes impactful creative work in today’s […]
Nike Athletes Building: Serena Williams’ Childhood Dream Comes True.
Serena Williams, America’s professional tennis player who has been playing professionally since 1995, has gotten her own Athlete Nike building. The tennis player who was ranked singles world No. 1 by the Women’s Tennis Association for 319 weeks, including a joint-record 186 consecutive weeks, got one of her lifelong dreams achieved, when Nike named one […]