Sustainability Meets Style: 5 Nigerian Fashion Brands Setting the Pace for 2025.
The Lagos Fashion Week held in October as usual lived up to its role as the convergence of African fashion brands. This year’s edition created a stage for sustainability that has echoed in the Nigerian fashion industry over the years. Brands presented designs with environmental protection and longevity at the centre of their crafts. Brands […]
Fisayo Longe’s Kai Collective Surpasses £2M Annual Revenue Milestone, Redefining Modern Fashion
Kai Collective, the London-based contemporary brand owned by entrepreneur, Fisayo Longe, has hit a new milestone, with the brand now generating over £2 million in annual revenue. This extraordinary accomplishment places Kai Collective among the rare 4% of startups globally that exceed $1 million in yearly revenue. Since its launch in 2016, the brand has […]
Lanre Da Silva Unveils the LDA Runway Renaissance + New SS25 Women’s Collection.
Lanre Da Silva has collaborated with designers to support sustainable fashion and provide a platform for showcasing new season collections. These designers, possessing various skills and focus areas, interpret culture and design in different ways, while supporting small-scale local producers. The LDA Runway Renaissance is an initiative aimed at supporting emerging designers and promoting eco-friendly […]
The Business of Fashion: How Lagos Fashion Week is Impacting the Local and Global Fashion Industry
Lagos Fashion Week (LFW) has grown into a significant platform for showcasing African fashion, driving innovation, and positioning Lagos as a fashion capital with global influence. Since its inception, LFW has spotlighted talented designers from across the continent, championed sustainable practices and expanded the reach of African fashion globally. The event serves as a vital […]
The Business of Fashion: How Emerging Nigerian Designers Are Making Their Mark
In recent years, the global fashion landscape has witnessed a significant shift, with emerging markets like Nigeria gaining recognition for their vibrant and innovative designers. These creatives are pushing boundaries, showcasing a unique blend of tradition and modernity that resonates both locally and internationally. The Nigerian fashion industry, once overshadowed by Western fashion capitals, is […]
GLAZING HOT WITH… Swazzi: The Styling Sensation.
Behind every iconic look, there’s a visionary, and Swazzi—born Okolo Miracle Obiechina—is precisely that. While many know him as the stylist behind some of Nigeria’s brightest stars, including Flavour, Nengi, Diane Russett, and Nini Singh, Swazzi’s talents extend far beyond the fashion world. He’s also a singer and actor, showcasing a versatility as captivating as […]
Bonang Matheba Dazzles at Miss SA 2024. Spotlights Nigerian Fashion Designers.
Bonang Matheba, the multi-hyphenate media mogul, reality TV star, and businesswoman, once again took centre stage as the host of the Miss South Africa 2024 pageant for the 4th time. Held on Saturday, August 10, 2024, at the SunBet Arena, Time Square in Pretoria, the event was a dazzling spectacle, and Bonang was undoubtedly the […]
The Folklore – New Funding: What it Means for the New Crop of African Fashion Creatives
Amina Rasool founded The Folklore in 2018 with a single mission to help fashion brands from emerging markets like Africa, Asia, and The Caribbean tap into the international market. In 2022, the startup took this drive a notch higher and introduced The Folklore Connect, a B2B marketplace, and wholesale management software for brands to sell […]
Beyond Threads: The Power of Community in Nigerian Fashion
It’s 2024, you notice your friend sporting a jersey from a streetwear label, and you ask where it’s from. As they reveal the brand, you acquire the jersey, thus perpetuating the cycle. This scenario summarizes the essence of community within the Nigerian fashion sector. For certain brands, these communities stem from product excellence, while for […]
5 Things Today’s Fashion Marketing Professionals Need to Know.
In today’s dynamic world of fashion, marketing professionals play a pivotal role in shaping brand identities, engaging audiences, and driving sales. With the industry undergoing rapid transformation driven by technological advancements, shifting consumer behaviours, and changing market dynamics, fashion marketers need to stay ahead of the curve. Here’s a comprehensive guide on what today’s fashion […]