3 Major Steps to the Right Brand Positioning for Your Small Business
We discussed in an earlier post (read here) that the center point of branding is perception. The law of brand perception says that “you’re not as good as you think you are. You’re as good as good as customers think you are.” Does that mean you should then sit, relax and leave your brand perception […]
Creating Your Brand is Simpler than You Think
The process of branding a product or service is usually simpler than what most small business owners think. The center point of branding is perception – on one side is what is being perceived and on the other side is the person or audience perceiving it. The easiest part to figure out is what is […]