Drea Knows Best: Nigerian-American Star, Drea Okeke Makes the 2024 Forbes Top Creators List.
Drea Okeke, better known as Drea Knows Best, has journeyed from the technical world of engineering to the vibrant stage of social media stardom, clinching a spot on Forbes’ prestigious Top Creators list for the second consecutive year. Okeke’s story is especially significant, as she’s the sole creator of Nigerian descent on this list. She […]
A Step-by-Step Guide to Maximizing Social Media for Small Business Success.
Small businesses today have access to a powerful tool that can help them reach new customers, build a loyal fan base, and grow their bottom line. This powerful tool is called social media. However, with so many different platforms to choose from, it can be overwhelming to know where to start. To help you make […]
How Influencer Marketing Has Helped Nigerian Fashion Brands
From YouTube, Instagram, Twitter, and even TikTok; influencers are always marketing product offerings of Nigerian fashion brands, either local or international. The relationship between these two has become so close that we now associate some influencers with some brands. Here are ways the influencer marketing method has helped Nigerian fashion brands with case studies. Reach […]
Nigerian Fashion Brands and the World of Influencer Marketing
Dating back to the modern era of the 1930s when gladiators in Ancient Rome endorsed products; influencer marketing has a long history of being one of the most effective marketing techniques. Even with this old history, the word “influencer” did not find its way into the modern lexicon until the past decade. And was only […]
The Impact of Collaboration in the Nigerian Fashion Industry
“Paid partnership with Hanifa”. “This video is sponsored by Kai Collective”. “The Black Magic Fashion Editorial for Spec Fashion, photographed by Ivy”. The above statements are examples of captions, tags, and YouTube content that are common in today’s fashion industry. The age of sharing has seen fashion brands both luxury, urban, and even streetwear collaborate […]