Say hello to the new face of Balmain!

The pop singer who is a frequent wearer of the brand, poses in a 90s inspired wear with a curly coif. 

Super star Rihanna is the new face of Balmain’s spring 2014 campaign. For Balmain’s creative director, Olivier Rousteing who revealed his crush( could be a joke)  for Rihanna on his Instagram page some time back, this casting is a dream come true. 

“In front of the camera, she makes you feel like she is the only girl in the world,”“When the woman that inspires you wears your creations, your vision feels complete,”  he added, describing the “icon” of his generation as uncompromising, fresh and modern.

 Rihanna was styled by Mel Ottenberg while Atelier Franck Durand worked on creative direction for the shoot.

The ads which were shot in New York by Inez van Lamsweerde and Vinoodh Matadin are slated to break in a range of January titles. 

with her MAC collaboration sold out, achieving her 13th No.1 song + her new video with Eminem “The Monster” out, Rihanna is sure winning. 

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