In the job market of millions, what makes you outstanding is your employability skills, your strengths and your ability to market your most valuable skills and experiences that make you unique. It can be quite tough to do this in the noisy world we live in today, where employers and businesses are almost drowning in information. Nonetheless, you can stand out and get noticed above others if you do things right. Here are a few tricks on ways to market your skills.

  1. Use Proper Job Terminologies

If you are applying to any industry, the use of precise language and terminology is so important to land you a job. For starters, it is important for your resume and cover letter to have position specific keywords. The more technical the field, the more terminology you weave into your resume or profile and be sure to use them correctly. Study the resumes and LinkedIn profiles of people who are working in your ideal or target job. However, be careful not to fill up your resume with jargon words.

  1. Communicate Your Contributions

After using the right job terminology, now consider how these skills will help solve problem of your potential employer. Tie this skills into quantifiable results to show how effective and productive they will be. For example, My contributions helped our team land the N5 Million XYZ account.

  1. Don’t Be Afraid to Sell Yourself

Your portfolio will be a living, evolving archive of your accomplishments, but if you’re trying to position yourself in a specific niche, make sure your work immediately conveys this. If you’re lucky, you’ll have five or 10 seconds to pique a hiring manager or creative director’s interest with your portfolio. You are your greatest product, be sure to market your skills excellently.

  1. Present Yourself as an Expert

Present your expertise in the required field by sharing your opinion on specific areas. Sharing insightful comments on questions being asked can also land you the required job. If you have the time, start writing a few words about your own unique experiences or skills. Writing niche LinkedIn articles, contributing on industry tweetchats etc are good ways to start.

  1. The Little Things Count

In the end, you still may find yourself competing against people with similar experiences, qualifications, and skill sets, so you’ll need to make the effort to stand out. Start out with a no-brainer, like spellchecking your communications. Your portfolio and experience should ideally highlight and demonstrate your particular skill set, but having legitimate certification and conveying that you can do the work, can make you stand out.



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