Fun was the theme of the night as Paco Rabanne unveiled its new feminine fragrance, FAME; to a youthful, energized, stylish cheering crowd on Sunday the 11th of September 2022 at Alliance Francais, Lagos, Nigeria; the first market in Africa.
FAME by Paco Rabanne
There were countless picture spots and moments with an aisle of lights reminiscent of a proper celebrity red carpet to welcome guests. Then, there was The Heritage Room which had a pink robust floral wall at the end of it; before the main event which had a 360 video booth against a pink glittery FAME wall. There was also a fragrance bar where all in attendance could sample the latest fragrance.
Unveiling Event
The delectable host for the evening – Bolanle Olukanni was clad in a pink mini dress and finished off her look with a pair of sunglasses to match the FAME bottle. She welcomed the audience into a Paco Rabanne-themed room with the latest fragrance- FAME on display all around the room; with the main attraction for the night, the FAME robot (a life-size version of the fragrance) center stage.
Following her welcome address, Bolanle invited Linda Angelos, Co-founder Ella Afrique to say a few words to the thrilled audience. Linda thanked the audience for honoring the brand’s invite, thanked her team, and partners, then announced that this is the first market in Africa to launch FAME.
The Nigerian Market
She highlighted that Nigeria outperforms other markets in Africa which is why they chose Nigeria; to share the spotlight with other countries that are also currently launching FAME globally.
Linda invited her Portfolio Manager, Edith Mahachi to come up and say a few words. Edith echoed Linda and the brand’s excitement to have launched in Lagos first; and encouraged the effervescent audience to engage with the life-size robot while colorful hor d’oeuvres, champagne, cocktails, and desserts made their way around the room.
About FAME’s design
The perfumers behind the scent are some of the industry’s hottest names. Dora Bagriche, Marie Salamagne, Alberto Morillas, and Fabrice Pellegrin pooled their creative geniuses and peerless know-how to deliver this groundbreaking scent.
FAME features a star-studded cast of notes that have never played together in a fragrance before; lush, succulent mango, delicate, airy, exceptionally pure jasmine, addictive, sensual, creamy incense.
Embodied by a true icon, young American actor- Elle Fanning, the FAME woman is the very essence of Paco Rabanne’s femininity. As radiant, self-confident, and multi-faceted as the couturier’s iconic muses. As ultramodern today as ever.
Playful, Sensual, Empowered & Irresistibly Parisian. She’s an icon. She’s a star. She is FAME; the covetable new feminine fragrance by Paco Rabanne.
Available in all Essenza stores nationwide.
The Story: Celebrating Paco Rabanne’s Famous Style.
Paco Rabanne’s creations are as galvanizing today as they were in 1966 when the couturier debuted his namesake brand in Paris with his “Manifesto: 12 Unwearable Dresses in Contemporary Materials.” Metal mesh. The Couturier’s avant-garde garments challenged classical codes, exploring ideas of radical craft.
With them, Paco Rabanne forged a new, revolutionary, totally modern vision of women. One that the bran celebrates today with Julien Dossena’s collection, the artistic director since 2013.
Dossena has taken Paco Rabanne’s iconic DNA, reimagining and reigniting it for a whole new generation; bridging past and present with the 1969 chain mail bag, the sleek pastille minidress, or the bold, XL link jewelry. Ultimate objects of desire.
Today, Paco Rabanne’s iconic codes take on a fresh, glamorous new incarnation with; a cutting-edge, sensual fragrance, a precious, ultra covetable bottle, and a stunning new ambassador. FAME in a bottle
The Bottle: An Iconic Object of Desire
An ultra-desirable, daring piece of design. A quintessential expression of the brand’s avant-garde style, reprising some of Paco Rabanne’s most iconic codes. As precious as a piece of jewelry, as covetable as the 1969 bag. As playful as the ultramodern chainmail dress that has been worn by so many iconic women before her.
Because of course, FAME’s bottle is a ‘she’. She’s metal, the signature material of the designer. She’s got The Dress. An assemblage of silver pastilles. She’s even got tiny piercings for extra edginess. She’s got The Sunglasses, Cat’s eye because they’re the iconic accessory of the true star.
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