Sunday the 6th of September, the media went afire with news of Naomi Campbell closing the Diane Von Furstenberg (DVF) fashion show at the New York Fashion Week (NYFW). Naomi has been retired from professional modelling for some years now but this is not the first time she’s been pulled back into the catwalk ramp and one is forced to ask, what is it that makes a 44 year old model so desirable and indispensable in a time where there are many young and beautiful supermodels?
1. Personal Branding: You are a brand, treat yourself as one and create a good perception about your personal brand. Of course you cannot bill over the top fees or act like you own the earth when you’ve only just started. You need to be able to invest in the process, and do all you can to stand out and let your personal brand shine through. In the words of famous Hollywood Costume designer, Edith Head – “You can have anything you want if you dress for it”,
It takes time but you should be able to create a certain type of quality and luxury about your personal brand. As a model, Naomi is like a gourmet meal: caviar and the most expensive wine. Your show becomes the talk of the town when Naomi walks in it because there is the perception that she is luxury and not readily affordable and available.
|Naomi closing the DVF show at the NYFW, Sunday|
2. Differentiate Yourself :
You cannot be everything to everyone but you can locate one area and make it your thing. Do it so well that when it is mentioned, people think of you. Naomi Campbell has the looks and the height(which almost every model has) but she has one of the best catwalks in the history of modelling so much so she was dubbed “The Queen of the Catwalk”. If you want a very strong catwalk even at age 44 when most models have been long forgotten, you call Naomi Campbell.
4. Invest in Relationships: Yes, she may have abused her workers and aides but Naomi knows how to service her relationships especially when it comes to business. The transaction should never stop after you get paid, go further and be genuinely interested in the people.
| Naomi Campbell, Donatella Versace and Jennifer Hudson at the
Anthony Vaccarrello x Versus Versace Party Sunday night.
The popular saying “Your network = your net worth” comes to mind. Naomi keeps getting call-backs because she places value in relationships and with the right people.
5. Stay in The Light, Give Back : Now, think back to the models that were Naomi Campbell’s contemporaries years back. How many of them have been called out of retirement to walk major stages? That’s because they have all gone back into their shells. Naomi has a modelling show, she works with magazines and some NGOs. You get more desirable when people see that you are still relevant and not just living in past glory.
|Naomi Campbell mentors young models through her TV show, The Face|