The Rise of Tech-Influencers in Nigeria: What It Means for Brand Strategy
Over the past few years, Nigeria has witnessed a new kind of influencer emerge, not your typical fashionista or lifestyle guru, but tech-savvy creators demystifying gadgets, apps, and startup innovations. Welcome to the era of the tech influencer. From YouTubers like Fisayo Fosudo and Valor Reviews to TikTok creators breaking down fintech apps or showing […]
Career Counsel – 3 Must-Knows on How to Handle Professional Setbacks
In a 2020 report by the National Bureau of Statistics (NBS), Nigeria’s unemployment rate increased from 27.1% in the second quarter of 2020 to 33.5% in the fourth quarter of the same year, making it the highest unemployment rate in 13 years. Of the 122,049,400 people in the economically active or working age demographic (15-64 […]
DIY Investments: Steps to Navigating the Passive Investing Space
In an interview with CNBC in 2016, legendary investor Warren Buffet described active investing as an investment strategy that leads to worse-than-average results. Instead of active investments, the investor who turned an initial investment in a small New England textile company into a multibillion-dollar portfolio, advised investors to buy passive investments that seek to replicate […]
6 Tips to Help You Plan Your Week Effectively
Just writing #mondaymotivation will not make you have a good Monday or a good week. Often times, the type of Monday you have sets the tone for the rest of your week, so why not make it a good one? Planning is a huge part of accomplishing anything. If you don’t plan your week properly, you […]