Fisayo Longe’s Kai Collective Surpasses £2M Annual Revenue Milestone, Redefining Modern Fashion
Kai Collective, the London-based contemporary brand owned by entrepreneur, Fisayo Longe, has hit a new milestone, with the brand now generating over £2 million in annual revenue. This extraordinary accomplishment places Kai Collective among the rare 4% of startups globally that exceed $1 million in yearly revenue. Since its launch in 2016, the brand has […]
Impacts of Community Marketing on a Clothing Brand
In 1982, fashion brand, Benetton created a marketing campaign that was handled by photographer and art director, Oliviero Toscani. Titled the “United Colours of Benetton”, this campaign used thought-evoking imagery to generate conversations around topics like sexuality, inequality, politics, race, social rights, and war. Just like you imagine, the results of this campaign were more […]