Cannes Lions 2024 Spotlight: Insights on Creative Effectiveness in Advertising from Harjot Singh
“We need a clearer, more focused, more accountable understanding of what Creative Effectiveness means,” remarked Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup, during the LIONS In The Making podcast. As the President of the 2024 Creative Effectiveness Lions Jury, Singh brings a wealth of insight into what constitutes impactful creative work in today’s […]