Fair and Fest to Host 2nd Edition of World of Glamour Exhibition 2nd & 3rd Dec 2022
Fair and Fest has announced the second edition of its World of Glamour Exhibition, a melting pot of beauty and wellness targeting the feminine world. The global exhibition, which will showcase international and local brands in the cosmetics and beauty industry, is slated for the 2nd and 3rd of December 2022 at the Landmark Event […]
Incorporating Data and Analytics Into Your Marketing Plan.
In 1995, a UK-based grocery chain, Tesco launched a new rewards scheme called Tesco Clubcard. The idea was simple; for each successful transaction, the customer will present their Clubcard and earn points. In exchange for these points, Tesco collected sales records plus the customer’s name and postcode. During that period, there was little or no […]