Impacts of Community Marketing on a Clothing Brand
In 1982, fashion brand, Benetton created a marketing campaign that was handled by photographer and art director, Oliviero Toscani. Titled the “United Colours of Benetton”, this campaign used thought-evoking imagery to generate conversations around topics like sexuality, inequality, politics, race, social rights, and war. Just like you imagine, the results of this campaign were more […]