Titi Ogufere is a visionary leader in contemporary African design. Her role as the founder of Design Week Lagos has positioned her at the forefront of amplifying design conversations across the continent. Since its inception in 2019, Design Week Lagos has emerged as a pivotal platform that showcases the richness of African design and engages local and international audiences in meaningful dialogues about creativity, innovation, and cultural expression.
“Design is not just about aesthetics; it is about storytelling and cultural identity. Through Design Week Lagos, we aim to foster conversations that reflect the diversity of our experiences and the potential of our creativity,
Titi Ogufere
Titi Ogufere on Creating Design Week Lagos; A Hub for Creative Discourse
Launched to transform Lagos into a global design hub, Design Week Lagos has served as a celebration of creativity and ingenuity in design. The festival has successfully partnered with over 250 events across the city, attracting designers, artists, and creatives from various backgrounds. Ogufere’s vision for the week is clear: to establish Lagos as a centre for design that fosters collaboration and innovation while showcasing the immense talent within the African continent.
At the heart of Design Week Lagos are flagship events highlighting diverse design aspects. The Design and Innovation Exhibition features groundbreaking ideas in product, furniture, and industrial design, emphasising the ingenuity of African designers. The Made by Design Show, a key highlight, showcases a curated collection of 100 Nigerian brands, spotlighting local craftsmanship and manufacturing. The IDEA Awards celebrate exceptional achievements in architecture, interiors, product design, and innovation, reinforcing Ogufere’s commitment to recognising and promoting excellence within the design community.
Ogufere believes that these events create vital opportunities for discussion and connection. “Design is not just about aesthetics; it is about storytelling and cultural identity. Through Design Week Lagos, we aim to foster conversations that reflect the diversity of our experiences and the potential of our creativity,” she stated during this year’s event.
Amplifying African Voices in Design
Under Ogufere’s leadership, Design Week Lagos has transformed into a platform where emerging designers can share their work and connect with industry leaders. The festival’s emphasis on collaboration allows for knowledge sharing and mentorship, critical for nurturing the next generation of African designers. “We need to embrace what we have, we have the materials and the talent hence it’s essential that we create an environment where young designers feel supported and inspired,” Ogufere remarked.
One of the most impactful initiatives of Design Week Lagos is its focus on inclusivity. The festival not only highlights established designers but also provides a space for emerging talent to showcase their work. This year, the inclusion of more workshops and masterclasses aimed at young designers has garnered significant attention. “We want to ensure that everyone, regardless of their background, has access to resources and opportunities,” Ogufere emphasised. “The future of African design relies on the strength of our community.”
Insights from the Latest Design Week
The just concluded 2024 edition of Design Week Lagos with the theme, “The Role of Design in Economic Evolution”, saw participation from a diverse range of creatives, each contributing to the conversation around contemporary African design. Ogufere’s opening remarks set the tone for the event, highlighting the importance of collaboration and cultural exchange. “As we gather here, let us remember that design is a reflection of who we are. It speaks to our values, our heritage, and our aspirations. We have a responsibility to amplify these narratives,” she said.
A Vision for the Future
As Titi Ogufere continues to lead Design Week Lagos, her dedication to elevating African design remains unwavering. The festival catalyzes dialogue, collaboration, and innovation, bridging gaps between creatives and industry leaders. Through her efforts, Ogufere is reshaping the narrative around African design and inspiring a new generation of designers to explore the possibilities within their craft.
“I think a lot of the work has started, just little – I think the promotion that we’re doing is good, but it can be better, with everyone here spreading the word” Ogufere proclaimed, urging participants to take an active role in their communities. “Let’s harness our creativity to drive change, promote sustainability, and celebrate our rich heritage.”
Titi Ogufere’s vision for Design Week Lagos exemplifies the transformative power of design as a tool for cultural expression and economic empowerment. As the festival continues to grow, so too does its impact on the design landscape across Africa. Through her leadership, Ogufere is not only amplifying design conversations but also ensuring that African creativity takes its rightful place on the global stage.