The Rise of Tech-Influencers in Nigeria: What It Means for Brand Strategy
Over the past few years, Nigeria has witnessed a new kind of influencer emerge, not your typical fashionista or lifestyle guru, but tech-savvy creators demystifying gadgets, apps, and startup innovations. Welcome to the era of the tech influencer. From YouTubers like Fisayo Fosudo and Valor Reviews to TikTok creators breaking down fintech apps or showing […]
Want to Make Money Online? Here are 3 Key Online Branding Principles You Must Know.
Before you can make money online, it is imperative some basic branding principles. In the 1950s, the concept of modern branding was introduced, marking a transformative period in manufacturing and consumer culture. An example of branding in that age was the popular McDonald’s postcard advertisement. Fast forward to the 2000s to today, branding has evolved […]