The Rise of Tech-Influencers in Nigeria: What It Means for Brand Strategy
Over the past few years, Nigeria has witnessed a new kind of influencer emerge, not your typical fashionista or lifestyle guru, but tech-savvy creators demystifying gadgets, apps, and startup innovations. Welcome to the era of the tech influencer. From YouTubers like Fisayo Fosudo and Valor Reviews to TikTok creators breaking down fintech apps or showing […]
LIONS Unveils 2025 State of Creativity Report
LIONS released its State of Creativity report for 2025, the fifth annual edition, which revealed that creative confidence is waning. Surveying over 1,000 marketers and creatives worldwide between November 2024 and January 2025, the report shows that only 13% of companies consider themselves creative risk-friendly, painting a sobering picture of a global industry grappling with […]
The Power of Networking: Building Professional Relationships in Nigeria
In today’s hyper-connected world, your professional network often matters just as much, if not more, than your qualifications. This is especially true in Nigeria, where access, opportunities, and career growth can hinge on who you know and how you nurture those relationships. Whether you’re a fresh graduate trying to get your foot in the door […]
Echoes of Elegance: Celebrating Nigeria’s Jazz Kings & Queens
Jazz isn’t just music; it’s an attitude, a force for peace, creativity, and cross-cultural dialogue. In Nigeria, a country known for its diverse sonic heritage, jazz kings and queens have quietly carved a unique space, blending traditional African elements with improvisational freedom and urban sophistication. Jazz Kings & Queens in the Nigerian Soundscape The Unsung […]
2025 Headies Awards: 10 Best-Dressed Stars That Ruled The Night
If music was the heartbeat of the 2025 Headies Awards, then fashion was the soul. As artists and cultural tastemakers gathered to celebrate excellence in African music, the red carpet became a canvas of expression, blending tradition, innovation, and unapologetic style. From bold reinterpretations of Nigerian heritage to sleek modern glamour, the night was a […]
Reassessing Property Investment in Nigeria’s Volatile Economy
For decades, property investment in Nigeria has been viewed as a safe and prestigious path to building wealth. From buying plots of land in Lagos or Abuja to investing in short-term rentals and commercial real estate, Nigerians have long leaned on property as a cornerstone of legacy and financial stability. But in today’s volatile economy, […]
What’s the Fuss About Mutual Funds? A Beginner’s Guide for Young Nigerians
In the current economic landscape where inflation eats into savings and the Naira’s value fluctuates, young Nigerians are being forced to think differently about money. “Save money” isn’t enough anymore. The real question is, where do you save it? That’s where mutual funds come in. But what’s all the fuss about? Let’s break it down. […]
How to Future-Proof Your Fashion Career in 2025
The fashion industry has always been fast-paced, but in 2025, it’s evolving faster than ever. Between the rise of artificial intelligence, shifting consumer values, digital fashion, and a renewed emphasis on sustainability and inclusivity, the rules are being rewritten. If you’re a designer, stylist, creative director, marketer, or even a fashion tech entrepreneur, the question […]
Empowered To Win: Women Turning Barriers To Bridges
The 9th Pride Women Conference is scheduled for Friday, May 2, 2025, at the Nigerian Institute of International Affairs, Victoria Island, Lagos. This year’s theme, “Overwhelmed? Can’t Go On? Skills for Coping and Triumphing,” aims to equip women with practical tools to navigate life’s challenges. 2025 Pride Women Conference: Empowering Women to Triumph A Timely […]
Africa on the Global Stage: Mo Abudu, President Duma Boko, and More Featured in TIME100 Most Influential People, 2025.
TIME Magazine has unveiled its 2025 TIME100 list, celebrating the 100 most influential individuals shaping the world today. This year’s list presents a fine list of leaders, innovators, and changemakers from various sectors, including politics, entertainment, business, and activism. Notably, several Africans have been recognized for their significant contributions on the global stage. Africans That […]