How Companies Can Leverage Marketing for Team and Client Engagement.

Client Engagement

Every year brings fresh opportunities for businesses to boost team morale and enhance client relationships with strategic marketing. Periods of goodwill, nostalgia, or shared cultural moments create ideal conditions for fostering engagement that strengthens brand presence, builds loyalty, and promotes a positive workplace culture. Companies can create lasting impressions by implementing thoughtful marketing strategies while […]

Inside the Launch of REDEF1NE at the British Deputy High Commissioner’s Residence: A New Era for UK-Nigeria Property Investments

Redef1ne

On October 31st, the stunning Residence of the Deputy British High Commissioner in Ikoyi, Lagos, set the stage for the official launch of Redef1ne. This exclusive event brought together influential stakeholders and industry leaders, with Mark Smithson, UK Government Trade Commissioner for Nigeria and Country Director, as a distinguished guest. Mr. Smithson, who plays a […]

Diversity, Equity, and Inclusion: Moving Beyond the Buzzwords

Diversity Equity and Inclusion

In recent years, “Diversity, Equity, and Inclusion” (DEI) have become a central focus in the corporate world, with companies of all sizes emphasising their commitment to building a diverse workforce and creating equitable and inclusive environments. However, as the conversation about DEI grows louder, it’s crucial to move beyond the buzzwords and ensure these concepts […]

Building a Brand Beyond the Product: The Key to Long-Term Success.

Beyond the Product

Just the idea of having a great product is no longer enough to guarantee success in today’s market. Several factors now serve as key players in the new market, with Hubspot citing Artificial Intelligence as one of these factors.  Whether you’re in the market to sell a product or service, you need much more than […]

3 Questions Every Nigerian Entrepreneur Should Be Asking!

Nigerian Entrepreneur

Except you’ve been living under a rock, you are probably aware of the wave of protests that swept through Kenya and made its way to Nigeria. Scratch that, you don’t need to live under a rock not to be aware of the protests in Africa. I currently live in a country where a good number […]

Five Key Strategies for Negotiating a Higher Salary

Higher salary

The tech side of Nigerian X ( formerly known as Twitter) has over the past few weeks been discussing issues concerning salaries and payments – an example was also made of an employee who was owed salaries for 16 weeks. In all of these, the Nigerian economic space now is a very harsh one, and […]

GUCCI Struggles Amidst China Slowdown and Leadership Overhaul.

Gucci

French luxury conglomerate Kering, home to iconic brands like Gucci, Yves Saint Laurent, and Bottega Veneta, faced a challenging first quarter, marked by a 10% drop in sales. This decline, amounting to $4.8 billion (€4.5 billion), was attributed primarily to the struggles of its flagship brand, Gucci. With Gucci contributing significantly to Kering’s sales and […]

5 Things Today’s Fashion Marketing Professionals Need to Know.

fashion marketing

In today’s dynamic world of fashion, marketing professionals play a pivotal role in shaping brand identities, engaging audiences, and driving sales. With the industry undergoing rapid transformation driven by technological advancements, shifting consumer behaviours, and changing market dynamics, fashion marketers need to stay ahead of the curve.  Here’s a comprehensive guide on what today’s fashion […]