In a move set to shake up the fitness and fashion industries, Nike and SKIMS have joined forces to create NikeSKIMS, a new brand that seamlessly blends performance-driven athletic wear with a bold, style-forward approach to inclusivity and self-expression. This unprecedented collaboration between two global powerhouses is more than just a partnership; it’s a cultural shift that redefines how women engage with sport and movement.
NikeSKIMS
For decades, Nike has stood at the forefront of athletic innovation, outfitting world-class athletes while championing sports accessibility for all. SKIMS, on the other hand, has revolutionised shapewear and casual apparel, prioritising inclusivity and body confidence. By merging their strengths, NikeSKIMS emerges as a brand that not only enhances performance but also empowers women to feel strong, sexy, and confident in their skin.
“Nike and SKIMS share a deep commitment to innovation, inclusivity, and pushing boundaries,” says Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS. “This partnership is the culmination of that shared vision, delivering a product that is meticulously designed to sculpt and perform for everybody.”
Redefining Athleticism.
This collaboration extends beyond aesthetics. NikeSKIMS aims to dismantle outdated notions of what women’s sportswear should look and feel like. Traditional activewear has often prioritised function over form, leaving many women feeling underserved by performance apparel that fails to consider diverse body types. By integrating SKIMS’ renowned expertise in sculpting and fit with Nike’s sports science and research, NikeSKIMS is setting a new standard where confidence, strength, and style coexist effortlessly.
Furthermore, the launch of NikeSKIMS signals a broader commitment to redefining athleticism. Whether you’re an elite competitor or an everyday mover, the brand’s designs are meant to make all women feel seen, supported, and celebrated. With extended sizing, meticulously crafted silhouettes, and a clear focus on both comfort and performance, NikeSKIMS is bringing a fresh perspective to the global activewear market.
As anticipation builds for its first collection, set to drop in the spring, one thing is clear: NikeSKIMS isn’t just a new player in the game. It’s here to change the game entirely!
Source/Photo credit: Nike.com