Meghan Markle has ushered in a new era for her lifestyle brand with an intimate and rare glimpse of her daughter, Princess Lilibet. The newly launched As Ever website features a touching image of the Duchess of Sussex walking hand-in-hand with her three-year-old daughter across a picturesque field, their matching white ensembles blending seamlessly with the serene coastal backdrop.
With the Pacific Ocean and lush palm trees behind them, the barefoot duo exude effortless elegance. Lilibet’s striking red hair, inherited from her father, Prince Harry, flows behind her, adding to the photo’s natural and heartwarming charm. This tender moment introduces Meghan’s rebranded venture and offers a rare, personal insight into her life as a mother.
From American Riviera Orchard to As Ever
As Ever marks a fresh start for Meghan’s lifestyle brand, replacing American Riviera Orchard, which she initially launched less than a year ago. While Meghan has not explicitly explained the rebrand, she suggested that the original name felt restrictive, tying too closely to her Montecito home.
“I’m thrilled to introduce you to As Ever—a brand that I created and have poured my heart into,” Meghan shared in a promotional video. “‘As ever’ means ‘as it’s always been,’ and if you’ve followed along since my days of The Tig, you’ll know this couldn’t be truer for me.” Watch HERE!
The name change follows a trademark setback for American Riviera Orchard last March. The initial filing covered a wide range of products, including cookbooks, table linens, jams, cutlery, and even garden tools. However, after a rejected application, Meghan had three months to revise her branding—leading to the birth of the new brand name.
What to Expect
Despite the rebrand, Meghan’s highly sought-after homemade jams remain a staple of the new brand. As Ever continues to reflect her passion for food, gardening, and thoughtful living—concepts she has long championed, from her days as an actress to her time as a royal.
The brand aims to blend elegance with everyday joy, focusing on simple pleasures that bring warmth and connection. From artisanal products to lifestyle inspiration, As Ever embodies Meghan’s vision of a curated, meaningful way of living.
A New Chapter for Meghan Markle
The launch of As Ever comes at a pivotal time for Meghan, just weeks before the premiere of her Netflix series With Love on March 4. The Duchess is stepping into a new phase—one that blends business, creativity, and personal storytelling.
With Princess Lilibet making a rare but poignant appearance, As Ever is not just a brand refresh—it’s a deeply personal extension of Meghan’s journey. And as she embarks on this new chapter, one thing is clear: Meghan Markle is embracing life, as ever.