Universal Music Group (UMG), the global leader in music-based entertainment, has announced a majority investment in Mavin Global (Mavin), a prominent independent record label based in Lagos, Nigeria. Founded by Michael Collins Ajereh, popularly known as Don Jazzy, in 2012, Mavin Global has been instrumental in promoting Afrobeats artists both locally and internationally.
The deal, pending regulatory approval, is expected to be finalized by the end of Q3 2024, marking a significant milestone for both companies. Mavin’s impact on the music scene cannot be overstated, with its artists consistently breaking boundaries and achieving commercial success.
Mavin Global
One of Mavin’s standout achievements includes Rema’s track “Calm Down” featuring Selena Gomez, which topped the inaugural U.S. Afrobeats Songs Chart by Billboard in 2022. This success catapulted Rema to global recognition and solidified Mavin’s position as a powerhouse in the Afrobeats genre.
Apart from Rema, Mavin is home to a talented roster of artists, including Ayra Starr, Ladipoe, and Johnny Drille, who have all made significant contributions to the label’s success. Ayra Starr’s “Rush” earned a nomination for the inaugural Best African Music Performance Grammy, further cementing Mavin’s reputation for nurturing exceptional talent.
UMG’s investment in Mavin will amplify the label’s reach and capabilities, leveraging UMG’s extensive global network. Despite this partnership, Mavin will retain autonomy over its operations, ensuring continuity in its strategic vision and talent development initiatives.
Don Jazzy expressed his pride in Mavin’s achievements, emphasizing the label’s commitment to promoting African music worldwide. Tega Oghenejobo echoed this sentiment, highlighting UMG’s role as an ideal partner for Mavin’s growth aspirations.
Universal Music Group
Sir Lucian Grainge, Chairman & CEO of Universal Music Group, lauded Mavin’s impact on the global music scene and expressed excitement about the collaboration. He emphasized UMG’s commitment to supporting Mavin’s artists and driving the continued growth of Afrobeats’ music.
With UMG’s backing, Mavin is poised to further expand its influence and contribute to the continued success of Afrobeats on the global stage. The partnership represents a significant milestone in the evolution of African music and underscores the growing importance of the continent’s music industry on the world stage.