In an exclusive partnership with Multichoice, The She Tank and BellaNaija are set to spotlight its women’s economic power campaign “Her Money, Her Power” on the BBNaija reality show. This initiative aims to ignite a nationwide conversation about women’s economic power in Nigeria and challenge deeply-rooted societal norms.
The ‘Her Money, Her Power’ BBNaija Task
The campaign will feature a series of specially designed tasks on Monday, September 30, engaging BBNaija housemates in activities that underscore the significance of women’s financial independence. These tasks are expected to generate thought-provoking content and spark public discourse, and the victorious housemates will earn a
cash prize.
Beyond the BBNaija house,
“‘Her Money, Her Power’ extends beyond the BBNaija house, encompassing a multifaceted approach that includes a TV ad starring record breaking stars Funke Akindele and Hilda Baci, digital content, influencer collaborations, and media engagement. By leveraging the extensive reach of the BBNaija reality show, the campaign seeks to influence mindsets and drive a positive shift in perceptions surrounding women’s economic power,” said representatives of the campaign.
This initiative has garnered significant attention, with NOIPolls partnering to track potential shifts in public opinion resulting from the campaign’s exposure. As the nation watches, #HerMoneyHerPower promises to be a watershed moment in the ongoing quest for gender equality in Nigeria.