Drea Okeke, better known as Drea Knows Best, has journeyed from the technical world of engineering to the vibrant stage of social media stardom, clinching a spot on Forbes’ prestigious Top Creators list for the second consecutive year. Okeke’s story is especially significant, as she’s the sole creator of Nigerian descent on this list. She combines her cultural heritage, humour, and innovation to capture a global fanbase.
Drea Knows Best – TikTok Fame and Rising Influence
With a follower count surpassing seven million on TikTok, Okeke has become renowned for her energetic street interviews, unique characters, and culturally infused skits that have won the hearts of audiences worldwide. Her debut on the Forbes list in 2023 marked a pivotal moment. In 2024, she not only maintained her place but doubled her earnings to an impressive $2 million, underscoring her growing power and appeal in the creator economy.
Engineering Precision Meets Creative Flair
Okeke’s engineering background gives her a unique, strategic edge in content creation. Now, she’s offering aspiring creators a roadmap to social media success through her MasterClass, Next Level Influence, which dives into mastering TikTok’s algorithm and maximising engagement. Her knack for blending calculated strategy with playful spontaneity has set her apart in a crowded digital space.
A Trusted Partner for Global Brands
Beyond her follower count, Okeke’s influence is cemented by high-profile partnerships with brands like Bumble, Nissan, Google, Coca-Cola, Disney, McDonald’s, and Netflix. These collaborations illustrate her ability to balance comedic charm with market influence, creating campaigns that resonate deeply across cultures.
Breaking Boundaries and Setting New Standards
As the only Nigerian on the 2024 Forbes Top Creators list, Okeke’s success story is one of defying odds and embracing individuality. Her seamless mix of humour, cultural perspective, and platform expertise makes her a role model for digital creators, and her impact continues to inspire and pave the way for global representation in the creator economy.