In a groundbreaking initiative to elevate the conversation around women’s economic empowerment, BellaNaija and The She Tank have launched the #HerMoneyHerPower campaign. This powerful collaboration aims to spark a nationwide dialogue on the importance of women’s economic power in Nigeria. Furthermore, the campaign seeks to challenge outdated norms and fostering gender equality through the influence of media and entertainment.
#HerMoneyHerPower Campaign – Sparking Dialogue Through Media and Entertainment
Over the next three months, the #HerMoneyHerPower campaign will unfold with dynamic discussions focused on women’s economic power. By leveraging the immense popularity of the Big Brother Naija reality show, the campaign seeks to engage a wide audience, encouraging viewers to delve into this critical issue and participate in meaningful conversations.
Voices of Change: Influencers, Thought Leaders, and Creators
The campaign extends beyond the Big Brother Naija house. It features a diverse array of thought leaders, influencers, content creators, actors, musicians, and artists. These influential figures will share their personal stories and insights on women’s economic power. They will discuss key topics like financial independence, community building, career growth, and the creation of a society where women have equal access to resources and opportunities.
Celebrating Women Entrepreneurs: The Backbone of Nigeria’s Economy
In Nigeria, women entrepreneurs account for 41% of SME ownership, playing a pivotal role in driving the nation’s economic growth. Recognising their immense contributions, The She Tank — a gender equality think tank founded by Blessing Omakwu has partnered with BellaNaija, a leading lifestyle and entertainment platform, to champion the cause of women’s economic power.
A Call to Action: Redefining Empowerment and Power
The #HerMoneyHerPower campaign is designed to inspire women to; take control of their finances, challenge harmful stereotypes, and advocate for policies that promote their economic advancement. Olalekan Obisesan, Project Manager at The She Tank, emphasises the campaign’s mission. “Our campaign seeks to elevate the conversation around women’s economic advancement by highlighting the critical distinction between empowerment and power. When a woman has economic power, she doesn’t just have access to the resources and systems that create prosperity. She has a voice and a choice.
Uche Pedro, the founder of BellaNaija said… “Our society stands to gain significantly from women’s economic power. In my opinion, it sparks joy as women are more fulfilled, it brings more financial stability to families, enables communities to recover faster from setbacks, and drives economic growth and resiliency at the national level,.”
Join the Movement: Stay Connected with #HerMoneyHerPower
To be a part of this transformative movement, follow @bellanaija and @theshetank on social media. Join the conversation using the hashtag #HerMoneyHerPower. Stay updated on the latest developments and engage with a community dedicated to advancing women’s economic power in Nigeria.