In a bold celebration of African creativity, African Bank has partnered with renowned South African fashion house Khosi Nkosi to unveil two exclusive collections at the prestigious Milan and Paris Fashion Weeks this March. This collaboration, part of African Bank’s 50th-anniversary celebrations, is a fashion statement and a strategic move to redefine brand positioning globally.
Khosi Nkosi “The Legacy Collection: A Nod to the 1960s”
Kicking off at Milan Fashion Week on 1 March at Villa Erba, the Legacy Collection draws inspiration from the 1960s, celebrating African Bank’s origins while illustrating its transformation into a modern, forward-thinking financial institution. The collection pays homage to classic fashion with a contemporary twist, blending vintage aesthetics with modern tailoring and vibrant African prints.
The Frontline Collection: Reimagining Workwear
On 9 March, at Paris Fashion Week, Khosi Nkosi will debut the Frontline Collection, a fresh take on African Bank’s staff uniforms. This collection boldly infuses traditional workwear with Ankara prints, West African-inspired knitwear, and eye-catching head wrap accessories, merging corporate identity with cultural expression.
Khosi Nkosi’s Growth: From 4 to 40 Employees
The partnership with African Bank has propelled Khosi Nkosi’s growth, expanding its team tenfold—from just four employees to 40 within a year. The design process was a meticulous integration of African Bank’s corporate elements, with custom colour palettes, unique graphics, and specially designed knitwear forming the backbone of the collections.
A Cultural Celebration: More Than Just Fashion
“Collaboration with African designers is not just a partnership; it’s a celebration of creativity, culture, and innovation, where diverse perspectives come together to create beautiful narratives that resonate globally,” said Sbusiso Kumalo, Group Chief Marketing Officer of African Bank. The initiative is not merely about garments on a runway but about telling stories of African excellence and vision.
Shifting Perceptions: African Bank’s Trailblazing Brand Strategy
By participating in two of the world’s most influential fashion events, the African Bank is setting a new precedent for financial institutions. This move challenges traditional brand positioning within the sector, offering a fresh, culturally rich narrative that demonstrates Africa’s creative and innovative spirit. It is a step towards bridging the gap between finance and culture, proving that brand influence can extend far beyond banking.
As the African Bank marks its 50th year, this fashion collaboration signifies more than just an anniversary—it represents a legacy of growth, innovation, and community support. The bank’s involvement in Milan and Paris Fashion Weeks serves as a powerful reminder of Africa’s impact on the global creative landscape, proving that African excellence not only belongs on the runway but also at the forefront of global industries.
