Kai Collective, the London-based contemporary brand owned by entrepreneur, Fisayo Longe, has hit a new milestone, with the brand now generating over £2 million in annual revenue. This extraordinary accomplishment places Kai Collective among the rare 4% of startups globally that exceed $1 million in yearly revenue. Since its launch in 2016, the brand has amassed over £6 million in total revenue, marking its steady growth and influence in the global fashion industry.
“You build and build, and then one day, 8 years later, it’s the brand of your dreams.”
Fisayo Longe, Founder, Kai Collective
The Vision Behind Kai Collective
Founded in 2016 by the stylish Nigerian entrepreneur, Fisayo Longe, Kai Collective was created with a vision to design affordable womenswear that embodies luxury aesthetics and is fast becoming the statement piece of the modern woman. “We use fashion as a conduit for self-expression and self-actualisation by sparking meaningful conversations and enabling women from all walks of life to feel seen and heard,” is how the brand best describes this mission.
Celebrating Success and Iconic Designs
Longe, who had previously reflected on the remarkable success of her brand on her Instagram account, expressed her excitement about the brand’s growth eight years after its launch. She wrote, “You build and build, and then one day, 8 years later, it’s the brand of your dreams.”
Kai Collective has become synonymous with bold, statement-making fashion that celebrates diversity and inclusivity. Best known for its iconic Gaia print, the brand combines vibrant designs with luxury craftsmanship to create pieces that empower women to feel confident and unique. In 2024, the brand’s exhibition, ‘THE KAI EFFECT: On Becoming A Woman’ was live at Christie’s in London.
Inclusive Fashion and Empowering Communities
Just last year also, Kai launched a new bag collection that sold out even amidst several comments on social media. From dresses and tops to accessories, each fashion item is carefully designed to cater to women of all shapes, and sizes, making inclusivity a cornerstone of the brand’s philosophy. What sets Kai Collective apart is not just its striking aesthetics but also Longe’s ability to foster a community of empowered women. Emphasizing the importance of community like-minded people, Longe had previously said, “Community is not just built, it’s curated. This magic that we feel every time we gather is intentional – no bigots.” Through her entrepreneurial journey, she has consistently championed self-expression and self-confidence, earning her a loyal global following.
Fisayo Longe’s Inspiring Journey
Longe’s story is one of resilience and creativity. She transitioned from a travel blogger, also leaving her job as an auditor at KPMG to a globally recognised entrepreneur in just a few years, leveraging her unique voice and perspective to connect with audiences worldwide. Today, Kai Collective is a shining example of how an innovative brand can thrive in a competitive industry while staying true to its values of authenticity and empowerment.
Redefining the Future of Fashion
As Kai Collective continues to break barriers and set new standards in the fashion world, Longe remains a powerful source of inspiration for aspiring entrepreneurs, particularly women of colour. Her journey highlights the importance of perseverance, creativity, and a clear vision in building a successful business. With its growing influence and commitment to empowering women globally, Kai Collective is not just a fashion brand—it’s a movement that is reshaping the narrative of contemporary fashion.