Beyond Limits has released the official post-event report for the second edition of DICE. Held on 26th April 2024, in Lagos, this event brought together over 200 creative industry stakeholders. Attendees included content creators, actors, music executives, media personalities, and business leaders across Africa.
Beyond Limits: Monetisation in the Creative Industry: The Central Theme
The event centred on the critical issue of monetisation within the creative industry. Industry leaders explored the paths to financial success in Africa’s creative sector through panel discussions and talks. The report sheds light on Africa’s creative economy’s immense growth potential, highlighting emerging trends and challenges across various segments, including film, fashion, digital content creation, dance, and theatre.
Policy and Collaboration: Key Insights from Hannatu Musa Musawa
The Honourable Minister for Arts, Culture, and the Creative Economy, Hannatu Musa Musawa, provided crucial insights on policy and collaboration. She stressed the importance of collective efforts in unlocking the revenue potential of Africa’s creative sector. “Policy and collaboration are key to driving growth in our creative industry,” she remarked. Her report section explores how strategic partnerships can pave the way for industry-wide success.
Technology’s Impact: A Perspective from Tomiwa Aladekomo
Technology’s role in monetisation was a significant focus, with Tomiwa Aladekomo, CEO of Big Cabal Media, sharing his thoughts. He highlighted the transformative power of technology in the creative sector, stating, “Technology is not just a tool; it’s the backbone of the future for creatives.” The report dives into how technology can enhance monetisation strategies, offering a roadmap for creatives to follow.
Challenges and Opportunities: Expert Opinions from Industry Leaders
The report also captures the voices of seasoned business leaders who addressed critical issues. Tega Oghenejobo, Chief Operating Officer at Mavin Records, pointed out the disparity in earnings within the industry. “We need to address the income gap if we are to see real progress,” he said. Kola Oyeneyin, CEO of Opportunik Global Fund, and Addy Awofisayo, Head of Music for sub-Saharan Africa at YouTube, discussed accessibility to global markets and capital. Their insights underscore the need for best practices and strategic approaches to overcome these challenges.
Founder’s Vision: Dr Juliet Ehimuan on Growth and Innovation
Dr Juliet Ehimuan, the visionary founder of Beyond Limits, shared her thoughts on the report’s significance. “Africa is making its mark on the global radar, and it is truly an exciting time. Despite these developments, however, the creative sector contributes just 2.5% to GDP. There’s a lot of potential growth. How can we enable more commercial success in the creative space? How can businesses leverage creative content for brand growth? What role can technology play? These are the questions that we set out to answer in this report,” she explained. Her vision for DICE is to continue driving collaboration, innovation, and growth within Africa’s creative and startup ecosystems.
A Platform for Networking and Progress
DICE 2.0 exceeded expectations, facilitating valuable networking and knowledge-sharing opportunities. The report not only captures the key learnings from the event but also offers practical takeaways for creatives, investors, policymakers, and ecosystem advocates. Beyond Limits remains committed to fostering collaboration and growth, with future editions of DICE poised to drive even more impactful change across Africa’s tech, creative, and business sectors.
Access the Full Report and Stay Connected
The full report is available for download at dice.beyondlimitsafrica.com. For further insights and updates on upcoming DICE events and other initiatives by Beyond Limits, follow their social media channels @beyondlimitsafrica, @the_beyondlimits on Instagram, or via email at dice@beyondlimits.global
About Beyond Limits
Founded by Dr Juliet Ehimuan, Beyond Limits is dedicated to driving digital transformation and growth in Africa’s tech ecosystem. Through strategic collaborations, the organisation empowers the next generation of tech leaders on the continent.
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