Multiple award winning singer and icon, 2Baba is set to host the next celebrity auction in support of the NACK Apparel and HelpNow COVID Initiatives, to benefit people living in Lagos. The auction which is billed for Friday the 7th of August at 8pm WAT, will hold live at 2baba’s Instagram page and beam simultaneously on Nigerian entertainment television HipTV. Popular comedian and OAP, Nedu aka NeduWazobia is the designated auctioneer of the day.
As individuals and communities find ways to recover from the economic consequences of the COVID-19 pandemic, leading clothing brand, NACK (Nigerian Articulate Culture Kollection) in conjunction with HelpNow, an initiative of Softcom have stepped up their commitment towards supporting and uplifting 2 million people living in Lagos, who have been badly hit at this critical time.
This collaboration aims to get 20 Extraordinary Nigerians who have distinguished themselves in different endeavors to sign on NACK’s LXN Jerseys. These autographed jerseys will be auctioned via social media and all proceeds will go to Helpnow.ng towards getting support to the neediest in Lagos state. The first signed jersey was put up recently by renowned comedian Basket Mouth on his Instagram page where he encouraged fans and friends to support the laudable initiative which aims to raise N50M.
HelpNow has so far raised over 11 million Naira which has already been disbursed to about 1850 households and they have resolved to ensure that the target is met. Speaking on the collaboration, Project Manager of HelpNow initiative, Adewale Osideinde, disclosed that the initiative was an avenue to provide succor to vulnerable people that have been negatively impacted by the pandemic and urgently need help.
According to him: “Many are literally unable to provide food for themselves and their families. We thank Nigerians for their donations so far on the platform, but there are millions more out there still waiting for a touch. It’s important that we have more people giving so we can ensure none of these people go to bed hungry.”
According to NACK founder and creative head, Tolulope Akinpeloye, the League of Extraordinary Nigerians (LXN) is a movement that was designed to help change the narrative of how the world views Nigerians, rebrand the Nigerian people, and unite us. He noted that auctioning the signed LXN jerseys is an avenue for people to channel their love for fashion and style into charity.
“Utilizing the LXN jersey this way is special because it is solving a fundamental Nigerian problem and showing us that contrary to what many of us believe, we have more that unites us, than what divides as Nigerians,” Akinpeloye said.
Visit www.helpnow.ng to contribute. Follow @helpnowng and @nack_apparel on social media for updates and use the hashtag, #NACKHelpNow to join the conversation online.