LIONS Unveils 2025 State of Creativity Report
LIONS released its State of Creativity report for 2025, the fifth annual edition, which revealed that creative confidence is waning. Surveying over 1,000 marketers and creatives worldwide between November 2024 and January 2025, the report shows that only 13% of companies consider themselves creative risk-friendly, painting a sobering picture of a global industry grappling with […]