Beauty Beyond Trends: Are Consumers Moving Toward Timeless Skincare & Makeup?

In an industry historically driven by ever-changing trends, the beauty landscape of 2025 is witnessing a significant shift. More consumers are stepping away from fleeting fads and embracing a timeless approach to skincare and makeup. With the rise of minimalism, sustainability, and a deeper understanding of ingredient efficacy, beauty enthusiasts are prioritizing quality over quantity—but […]