Never to be Caught Unfresh: Building a Deliberate Personal Brand

“A personal brand is a widely-recognized and largely-uniform perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large” – personalbrand.com. Have you ever read someone’s write-up and decided you can tell who they are? What mood are they in? The predominant […]