Dior vs. Gucci: A Tale of Growth, Challenges, and Survival Strategies. Who’s Weathering the Storm Better?

Luxury fashion is a high-stakes game, and two of its biggest players; Dior and Gucci are facing contrasting challenges despite their shared history of rapid growth. Having doubled their sales in under five years, these powerhouse brands are now dealing with the fallout of their ambitious expansion strategies. However, while both are navigating headwinds, the […]
Beyoncé x Levi’s: Beyoncé Teams Up with Levi’s for Groundbreaking Campaign

We have a Beyoncé x Levi’s collab on our hands! The iconic Levi’s brand has just announced an exciting new campaign featuring global superstar Beyoncé. Known for epitomising classic American style and effortlessly cool, Levi’s® jeans have been a staple since their invention in 1873. This collaboration reaffirms the brand’s cultural place, blending tradition with […]