Wear It Again: The Rise of Rental Fashion, a Pre-Loved Culture in Nigeria
As the global fashion industry grapples with the impact of overproduction, climate change, and changing consumer habits, Nigeria is experiencing its own fashion shift. A new wave of fashion consumers particularly Gen Z and millennials are embracing secondhand clothing and rental fashion as both a practical and cultural response to rising costs, sustainability concerns, and […]
The Role of Fashion Rentals and Subscription Services in Reducing Waste.
The fashion industry is notorious for its environmental impact. It contributes to approximately 10% of global carbon emissions and nearly 20% of wastewater. The Geneva Environmental Network says this is because fast fashion comes at an astonishing environmental and social cost. Fast fashion impacts include pollution, water use, carbon emissions, human rights, and gender inequality. As […]