Winning on TikTok: Cost-Effective Strategies for Nigerian Startups
In Nigeria’s fast-evolving digital economy, TikTok has become a powerful platform for startups looking to grow their audience, build community, and drive sales all on a budget. With the right strategies, even the smallest brands can win big. Strategies for Winning on Tiktok as a Startup 1. Embrace Authentic Storytelling TikTok users crave honesty and […]
The Rise of Tech-Influencers in Nigeria: What It Means for Brand Strategy
Over the past few years, Nigeria has witnessed a new kind of influencer emerge, not your typical fashionista or lifestyle guru, but tech-savvy creators demystifying gadgets, apps, and startup innovations. Welcome to the era of the tech influencer. From YouTubers like Fisayo Fosudo and Valor Reviews to TikTok creators breaking down fintech apps or showing […]